Value Proposition Canvas for understanding customer needs
The Value Proposition Canvas is a tool which can help ensuring that a product or service is positioned around what the customer values and needs.
Customer experience innovation with goal setting
We all heard about customer experience innovation. While other wonder where to start, others wonder whether there's any stone left unturned.
Design Thinking for next evolution in snowboarding
Are you already thinking about the winter holidays? (I mean snow and slopes, not Santa Claus). It’s only the beginning of November, but I have to admit that I already took my snowboard out for waxing!