Blue Ocean Strategy

INSEAD professors W. Chan Kim and Renée Mauborgne, the authors of Blue Ocean Strategy, have been voted today, November 18th, as the world’s most influential management thinkers in Thinkers 50 –  the “Oscars of Management Thinking”.

Have you come across “BOS vs ROS” and thought what is this non-sense jargon? We try to clear this out for you.

Our Blue Ocean Strategy training programme introduces you to the BOS concept, innovation process and market creating tools, focusing both on learning and on generating actionable insights.