From red oceans
Flat or declining revenues
Pressure on profit margins
Limited success of innovation initiatives
Struggling to achieve my company's growth objectives
Potential causes include:
- Competitive markets with undifferentiated offerings or challenged by outside disruptors
- Mature or shrinking markets with little or no growth potential
- Organisational inability to adapt fast to changes in consumer behaviour, technology and other trends
To blue oceans
Accelerated revenue growth
Increased profitability
Enhanced innovation capabilities
Recognised as highly performing CEO
Resulted from:
- New revenue streams from new products and services targeted at existing customers and noncustomers
- Gained market share from improved products, services, business models and customer experiences
- Enhanced innovation capabilities that enable the organisations to innovate autonomously and stay ahead of the competition
Hear it from our clients
Discover How We Can Scale Your Business
Speak directly with a certified strategy expert and discover untapped growth potential for your company.
Adapted types of engagement
Examples of Growth Strategy engagements, based on Blue Ocean Strategy or similar methodologies:
Action Workshops & Design Sprints
Growth Strategy Consulting Projects
Strategic Plan Development
Innovation and Digital Transformation
Facilitation of Strategy Meetings with Boards & Senior Leadership Teams, Strategy Retreats
Facilitation of Various Challenges
Training & Leadership Development across various business functions (Senior Leadership Teams, HR, Sales - ex: Value Selling Empowerment etc.)
Outcomes
Increased market share from improving your existing products, services, business models and customer experiences
New revenue streams from launching new products and services
Alignment of Board and Senior Leadership Teams in supporting strategy execution
Strengthen internal capabilities to allow your company to innovate autonomously
Increased employee motivation based on clear communication and engagement
Expected outputs
Prioritization of growth opportunities
Tested value proposition / business model prototypes for improved or new products and services
Go-to-market plan
Improved / reinvented customer experience
Collection of quick-wins
Strategy roadmap
Strategic plan
How we do it
- We employ a custom-made approach based on Blue Ocean Strategy and Design Thinking, powered by generative AI for increased speed and depth of the Discovery and Assumption Validation stages
- Our experts will agree with you and your Senior Leadership Team where to innovate and how to start, to support your corporate growth strategy
- We work closely with your cross-functional teams across a comprehensive innovation process to help differentiate your existing products and services, and explore and exploit new growth opportunities (new products / services, business models etc)
- Using a lean startup approach, we employ a set of discovery and validation experiments to shift from assumptions to insights, to reduce the risk of going to market.
Discover How We Can Scale Your Business
Let’s explore a structured plan to increase revenue & profitability—risk-free!
Working with us
Ioan Carpus
Innovation Expert and Blue Ocean Strategy Certified
Drive Results
Discover new revenue streams & escape market saturation
Increase profitability with strategic differentiation
Align teams & leadership with a structured growth framework
Scale market expansion with strategic execution
Case studies
Banking Industry: A CEO increased revenue by 23% after a Blue Ocean Strategy consulting engagement.
Construction Industry: A sales team improved value-based selling effectiveness by 40% in just months.
Financial Services: A company launched two new revenue streams worth 10-15% of total revenue in the first year.
Clients Testimonials
"The experience with Six Paths, led by Ioan Carpus, has been a real catalyst for us to envisage a way forward for MCG Industries Rigids Division. I would strongly recommend this to any manufacturers or businesses stuck in a similar position, looking for ways to innovate and enter new marketplaces.?
Selwyn Grimsley
CEO, MCG Industries / South Africa
"The Blue Ocean Strategy workshop by Six Paths Consulting was a real eye-opener for our sales team. It helped us break out of the usual competitive mindset and start spotting fresh opportunities. The sessions were practical, engaging, and left the team feeling energized and more creative. We've already noticed a positive shift in how they approach clients. Highly recommend it to anyone looking to rethink their strategy."
Yasser Hammoudah
CEO, PERI Saudi Arabia LTD.
“Our initial engagement with Six Paths provided valuable insight into the opportunities within our existing markets and helped establish a clear framework for future market expansion. Since completing the project, we’ve continued to reference the tools and approaches as our business needs have evolved.”
Ben Hartley
Co-founder, Carterwood / United Kingdom
“Our Blue Ocean Strategy project with Six Paths resulted in internalising new tools and ways of thinking, followed by successfully launching innovative products targeted at under-addressed customer groups. I was in particular impressed by the depth and thoroughness of their approach to the subject matter, creating tangible added value for us as their clients. It made a difference for us and we warmly recommend their work.”
Paul Markovits
Marketing Director, Heineken / Romania
"Our work in the government sector implies that we strive towards better quality of services for the people. This necessitates a strategy that would help in paving a clear path towards the assessment and development of governmental services. "
Abdulrahman Alharbi
Real Estate General Authority / Kingdom of Saudi Arabia
“Continuum of innovation is key in a startup. The lean startup process is always at the verge of new products development. Fast prototyping and validation of concepts must become a religion. Hence, when in the field, it is good to get someone with an external point of view who can take one step behind before you make the big jump. This is what Six Paths is all about. Supporting growth and helping you staying the course are the main assets they will bring to you.”
Georges Caron
CEO, Keemotion / Belgium
"Maintaining a high level of creative and innovative research in plant breeding is essential for the Dutch biotechnology company KeyGene N.V. The two-day Creative Thinking and Innovation Workshop gave us new concepts and tools to assist management and employees in their creative and innovative thinking and also in improving our own works council daily work.”
Dr. Diana Rigola
Scientist, KEYGENE N.V. / The Netherlands
"At Transelectrica we were confronted with a legacy mindset in a heavy infrastructure engineering environment. With the help of the facilitated Blue Ocean Session led by Ioan and SixPath Consulting we managed to open our eyes towards innovation and unexpected pockets of growth that we could leverage in the future."
Andrei Benghea Malaies
CEO, Transelectrica / Romania
"We hope to use [the Blue Ocean Strategy methodology] in building an innovative strategy that would allow the public health sector to provide services and products that guarantee health and longevity for the population. ”
Muhammad Alhassan
Ministry of Health / Kingdom of Saudi Arabia
Ready to accelerate growth and profitability?
Our methodology is trusted by CEOs across industries. Let’s explore your growth potential today!
our impact
32
+
Industries Covered
We work with leading international brands across different industries.
9.2
+
Client Satisfaction Rating
Based on client satisfaction surveys that focus on quality, performance, and responsiveness.
5
+
Continents Consulted In
We’ve helped businesses across continents flourish by innovating in the right ways.
What our clients say
"The experience with Six Paths, led by Ioan Carpus, has been a real catalyst for us to envisage a way forward for MCG Industries Rigids Division. I would strongly recommend this to any manufacturers or businesses stuck in a similar position, looking for ways to innovate and enter new marketplaces."
“Our Blue Ocean Strategy project with Six Paths resulted in internalising new tools and ways of thinking, followed by successfully launching innovative products targeted at under-addressed customer groups. I was in particular impressed by the depth and thoroughness of their approach to the subject matter, creating tangible added value for us as their clients. It made a difference for us and we warmly recommend their work.”
"Our work in the government sector implies that we strive towards better quality of services for the people. This necessitates a strategy that would help in paving a clear path towards the assessment and development of governmental services. "