Transform Your Organisation to Innovate Independently

Transform Your Organisation to Innovate Independently

Transform Your Organisation to Innovate Independently inner

How to Build an Innovation Culture In-House?

To create a culture of innovation that genuinely empowers employees to discover, develop, and pitch great ideas, businesses need to shift their focus away from solely product-driven innovation.

Forbes highlights the limitations of this product-centric view and proposes instead, a multi-faceted approach to innovation from the ground up across the 4 P’s: profit models, processes, products, and policies. By cultivating a company-wide innovation culture, employees can contribute according to their expertise and interest levels.

The key is for management to look at the big picture when considering their innovation goals and to extend their focus beyond new product development to employee performance and creative problem-solving in the company’s daily operations.

While there’s no fixed formula for building an innovation culture in-house, it starts with the right approach towards innovation. Need help getting started? Book a free call with us! 

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There are numerous elements that define a successful in-house innovation culture, but here are 3 basic pre-requisites:

  • Cultivate innovation capacity
    Your employees need mental space and time to get into an innovative frame of mind where they have the energy and freedom to be creative. It is therefore essential for your management to free up your employees’ capacity, whether through allocated innovation time or cross-functional collaboration on innovation projects or other creative activities.

  • Welcome failure
    Innovation can only happen through failure and the learning process that accompanies it, but it is human nature to fear failure.
    To assure your employees they won’t be penalised for ideas that don’t pan out, there needs to be a clear directive from the CEO. Specific KPIs should also be defined in alignment with this focus on innovation with clear rewards for innovative thinking and processes based on specific achievements.

  • Create innovation spaces
    In addition to cultivating innovation capacity and embracing failure, it’s equally important to have dedicated spaces such as innovation labs that foster creative thinking.
    While these innovation labs should be set up as separate spaces, they must, however, work in concert with the business. The primary goal of the innovation lab should be to develop better solutions in response to customers’ needs and pain points in order to help the business grow.

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