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What Is the Lean Startup?

The Lean Startup methodology is founded on the simple idea of cutting one’s losses. The approach prioritises failing as quickly and cheaply as possible rather than burning money and time on unprofitable ideas.

Radical but focused, the Lean Startup facilitates continuous innovation via an iterative process where the product undergoes constant development and refinement based on actual market feedback.

Why Is the Lean Startup Important for Business?

According to fortune.com, a staggering 9 out of 10 startups fail, with the top reason being that “they make products no one wants”. But why would any business spend time and money on a product that’s not in demand?

The truth is that it’s easy to make assumptions about market demand, but putting that assumption to test takes courage. Many businesses get derailed by wanting to have the perfect product before releasing it, which results in them getting market feedback too late.

The Lean Startup takes a bold but pragmatic approach that pushes businesses to go to market with a minimum viable product (MVP), fail fast, learn, refine the product, rinse and repeat.

Our Features:

Risk Free

We offer risk free business for tension free life.

Business Growth

We ensure the business growth without conditions.
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Benefits With Our Service:

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What Our Clients Say:

"Maintaining a high level of creative and innovative research in plant breeding is essential for the Dutch biotechnology company KeyGene N.V. The two-day Creative Thinking and Innovation Workshop gave us new concepts and tools to assist management and employees in their creative and innovative thinking and also in improving our own works council daily work.”
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Dr. Diana Rigola

Scientist, KEYGENE N.V.
“Our Blue Ocean Strategy project with Six Paths resulted in internalising new tools and ways of thinking, followed by successfully launching innovative products targeted at under-addressed customer groups. I was in particular impressed by the depth and thoroughness of their approach to the subject matter, creating tangible added value for us as their clients. It made a difference for us and we warmly recommend their work.”
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Paul Markovits

Marketing Director, Heineken
“Continuum of innovation is key in a startup. The lean startup process is always at the verge of new products development. Fast prototyping and validation of concepts must become a religion. Hence, when in the field, it is good to get someone with an external point of view who can take one step behind before you make the big jump. This is what Six Paths is all about. Supporting growth and helping you staying the course are the main assets they will bring to you.”
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Georges Caron

CEO, Keemotion

Frequently asked question:

01. What are the advantages of the Lean Startup?
Founded on the principles of rapid product development and validated testing by combining Design Thinking and agile methods, the Lean Startup enables businesses to save time, minimise waste, reduce the risk of costly failures, learn and improve through metrics-driven testing, and, ultimately, create a sustainable business model.
02. What are the key principles of the Lean Startup?
1. Entrepreneurs are everywhere
The only prerequisite to being an entrepreneur is to think big, start small, and scale fast.

2. Entrepreneurship is management
A startup needs to be flexible and agile, but it also requires effective management and accountability.

3. Validated Learning
The ultimate goal of a startup is to learn to build a sustainable business. This requires scientific validation of experiments to test each element of one’s vision and finetune the product or service based on actual market feedback.

4. Innovation Accounting
Accountability is key to improving entrepreneurial outcomes. This involves setting clear priorities, measuring progress, and creating milestones to track achievements.

5. Build-Measure-Learn
The core focus of the Lean Startup model is to turn ideas into products, measure customers’ responses, use the feedback to decide whether to pivot or persevere, AND accelerate this feedback loop.
03. How can I learn to apply the Lean Startup in my business?
We offer customised consulting services, workshops, and training programmes for businesses interested in applying the Lean Startup methodology. Talk to us to find out more.

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