The term business model innovation is often associated with breakthrough innovation, with companies such Cemex, JCDecaux, M-PESA, Nespresso changing the rules of the game in their industries. Business model innovation includes actually any case where a company changes the way it creates, delivers and captures value.
Our approach to creating successful business models starts with defining a clear value proposition for the target customer groups. Through a combination of creativity and analytical thinking, our team explores and identifies the best delivery channels and customer relationships, then defines the revenue streams. Innovation plays an important role at each step, as we leave “no stone unturned”. Value can be created from a different revenue model, pricing innovation, cost innovation and so on. To ensure the success of our chosen model it is important to ensure the alignment of buyer utility, price, cost and adoption.
Our engagement is based on collaboration with the client team, through a series of workshops and fieldwork. Our experience includes success stories of working with both large companies and SMEs or start-ups.